And it may work... slowly, over time. But, why do people like Gary V. almost never use "how to" content, yet, grow faster than most? Why do TedTalks or people like Simon Sinek get MILLIONS of views while giving GREAT lessons and education WITHOUT using "step-by-step" content?
What most people miss is that there is something deeper going on.
Smart entrepreneurs, Like Simon and Gary, have realized that people are connecting with them on things OUTSIDE of their tips and information. They get people to see things differently and they reinforce their audience identity with content.